Woodford Files: It’s been a landmark year for Vitality, and for the natural health movement

Wow, what a fantastic year this has been for Vitality. With the public appetite for natural health and alternative medicine growing steadily, our circulation has increased from 58,000 in February to a record 64,000 this month to keep up with demand. We’ve also taken the initiative to carry our message into new networks, including health shows and wellness events sponsored by various corporations, as well as the Zoomer show where we were impressed by the high level of interest in alternatives to drug-based health care.

Indeed, everywhere we go, Vitality is welcomed as a go-to resource for natural health solutions. Even our booth at the Whole Life Expo was stripped to the bare walls after we gave out literally thousands of copies to new and regular readers. The record 20,000+ attendance at the Expo was a heartwarming confirmation that Ontario is embracing wellness with open arms.

And it seems we’re even starting to break out of the province. The winners of this year’s Vitality Goes Abroad award are David Gouveia and Mano McNabb, who took the magazine with them on vacation. (Dare we call Vitality international now?) Here is the letter we received from David, co-director of Nonpareil Natural Health Retreat in Stirling, Ont.:

“Hi Julia: Mano and I were on vacation in Varadero, Cuba for Mano’s birthday on Nov. 23rd. I was on the beach reading Vitality and I saw this lady (her name turned out to be Diane) and her husband Jeff from Ontario, who were also reading the November issue of Vitality magazine. So I just had to take a picture and send it to you. Diane said that she reads it every month. She was making notes as she read the articles and ads, making a list of products that she felt she needed to buy. Here are the pictures.” (Thank you David.)

This month, for our final issue of 2011, we bring you Helke Ferrie’s report on the latest developments in a revolution that is challenging the corporate stranglehold on health care and our food supply. Here we learn that the most powerful weapons are good science combined with public activism. Indeed, it appears that young and old are now joining forces to create a healthier planet. Together, we are a force to be reckoned with. Even Rachel, the young lady pictured on our cover, decided to join the Occupy Toronto movement recently to protest the presence of dangerous GMO’s in our food supply. The 12-year-old’s message was: “Kids have a voice too, and can use it. I want to live in a better world when I grow up. And the time to start creating it is now.” Good for you Rachel.

Happy holidays and a prosperous new year to all of our wonderful readers.

Julia Woodford, Editor ~ Vitality Magazine

Julia Woodford founded Vitality Magazine in 1989, and has been its Editor-in-Chief for the past 30 years. Prior to a career in publishing, her studies included Political Economics at York University, Journalism at Ryerson University, and Psychology, PhysEd, and Anthropology at University of Toronto. She remains a lifelong student of herbalism, nutritional medicine, and the healing arts to this day. You can read her columns on the Vitality website. She is also the Show Manager for Whole Life Expo, Canada’s largest showcase of natural health and green living. Learn more at the Expo website In 2018 she received a “Hall of Fame” award from National Nutrition. In 2019, she was nominated for a “Person of the Year” award by National Nutrition.

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