Oil Cleansing: The New Trend in Sustainable Grooming


‘Cleansing Reduction’ is a growing trend that reduces daily showering to once or twice a week, and redefines the protocols for good hygiene, as noted by the Daily Mail. While it may make a lot of germaphobes’ skin crawl, there’s something to it. The increase in sales of dry shampoos, and their popularity among celebs like Prince Harry and Jessica Simpson, prove that royals and rebels alike are looking for alternatives.

With this in mind, Pure + Simple Spa has found a solution that will reduce water consumption and make for an easy breezy routine without compromising hygiene. As Toronto’s most popular spa, Pure + Simple has come up with a routine where you cleanse with oil every second day to give your skin a rest from daily bathing. Because this strategy works wonders for skin health, it looks like cleansing oils will be the next step in beauty care.

While it sounds a bit different from what most of us are used to, there are loads of benefits to the oil cleansing method. According to Jeannette Graf, MD, clinical assistant professor of dermatology at the Icahn School of Medicine at Mount Sinai, and author of Stop Aging, Start Living, these oils can clean the body just as well as traditional bar soaps and body washes. And they’re better at hydrating: They don’t strip the skin of its natural oils, and they protect its moisture barrier – thanks to an absence of the skin-drying detergents found in many other cleansers.

Pure + Simple launched its new ShowerLESS Body Oil on October 11. It’s light and simple to use – apply, massage, and then wipe off with a clean, dry facecloth or towel. Like all Pure + Simple products, it’s made with high quality natural ingredients. The crisp scent is made from organic essential oils of Sweet Orange, Lemon, Cedarwood, Frankincense, Neroli, Cinnamon, and Vanilla. The ShowerLESS Body Oil will be available at all Pure + Simple locations: Yonge & Eglinton, Yorkville, King & Bathurst in Toronto, as well as its spa in Waterloo. For more info: https://pureandsimple.caspa@pureandsimple.ca or call 1-866-337-1507. Visit Pure + Simple at booth 99, 100 at the Whole Life Expo and get 30% off their show special.


Jean Eng is a valued Vitality contributor.

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