With back-to-school comes head lice season, a good time to let parents know they can choose alternative methods of taming these and other bothersome pests – ones that are better for both the person and the environment. Like computers, we all get bugs from time to time; it’s up to us to choose the quickest and safest ways to deal with them.
Today, the head lice removal industry is thriving in Canada, due in part to pesticide resistance and a shift in the mindset of parents who are now looking for gentler and safer options.
The March 2014 issue of the Journal of Medical Entomology reported that most lice in North America carry a gene mutation that makes them 97.1% resistant to standard over-the-counter treatments. Some media outlets dubbed this the advent of ‘super lice’. This term creates panic, and is irrational and unnecessary.
Dawn Mucci, Canada’s leading head lice removal expert and founder of Lice Squad Canada, said: “I prefer to think of today’s lice as smart lice, rather than super lice. Lice are doing what nature does best – evolve and adapt. Putting pesticides on children, and into the environment, scares me more than the bugs themselves”.
Even The Journal report calls for new drugs and treatments, but Lice Squad advocates good old-fashioned nitpicking with a professional-grade lice comb, and the systematic interruption of their life cycle via regular cleansing. They also see value in using medical grade heat treatments such as the Air Elle. Lice Squad has rid over 1 million people of head lice through their head lice removal service, and via the sale of their quality lice combs, shampoos, and kits, which are now readily available in most drug and health food stores. The vision of the company is to dispel the stigma associated with head lice. and to stop the over-use and abuse of pesticides on children and our environment.
The mission is to change the way people treat head lice, and to meet a universal demand for head lice help by delivering eco-friendly superior products and services.
Lice cannot become resistant to a comb, heat or cleanser – like a fly cannot become resistant to a swatter. It’s so simple and it will always work.
For more information visit: http://www.licesquad.com/ or call (705) 458-4448, toll free 1-888-LiceSquad (542-3778) (Cookstown, Ontario)
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